HISTORY

CUCKOO is a globally recognized South Korean brand specializing in kitchen and home appliances. As the #1 rice cooker brand in South Korea, CUCKOO has successfully expanded worldwide, bringing its industry-leading technology and premium craftsmanship to homes across the globe. 

Since establishing CUCKOO Electronics America in 2016, CUCKOO has gained recognition in American households for its innovative and high-quality products. With over 45 years of technological advancements and product refinement, CUCKOO is dedicated to making life simpler and more enjoyable through user-friendly, high-performance appliances. 

Customer satisfaction is at the heart of everything we do, and we continue to push the boundaries of convenience and reliability. Now featured in major retailers across America, CUCKOO is bringing its trusted, high-performance appliances to more homes nationwide.

OUR VALUES

CUCKOO has developed revolutionary product offerings dedicated to creating a conveniently healthy home, ranging from bidets to small kitchen appliances and everything in between. During the product development process, we focus on three components that can be thought of as the basis for everyday needs we have as humans: Healthy Food + Fresh Air + Clean Water. 

While some companies attempt to offer budget products at the lowest possible price, we strive to offer you quality products of the best possible VALUE. How do we provide you with value? With durable, long-lasting products made with integrity and premium-quality materials so that you can pass them down to generations to come. 

When you make a purchase from CUCKOO, you can always rest easy knowing that we have you and your family’s health, convenience and safety in mind.

FOR HEALTHY FOOD

With rice being a staple in many different cultures’ diets, our extensive line of rice cookers are essential for creating nutritious, delicious meals for you and your loved ones. The versatility of our cookers bring convenience in the way of freeing up your coveted countertop space—one compact do-it-all appliance can potentially take the place of up to 8 other kitchen appliances: a bread maker, yogurt maker, slow cooker, food steamer, pressure cooker, sauté pan, food warmer and even sous vide! 

Although rice cookers are our bread and butter, we also offer a wide selection of other kitchen products including induction cooktops, blenders, water electric kettles, cookware, countertop dishwashers and so much more! With CUCKOO’s renowned sophisticated yet convenient designs and just a touch of modern flare, all of our kitchen products are guaranteed to be a showstopper on your countertop. However, you'll never need to sacrifice functionality for sleek, modern designs—because great cooking takes great tools.

FOR A HEALTHY HOME

Clean water and clean air are the basis of a healthy home. CUCKOO offers an array of products to promote and guarantee both of these aspects in water purifiers, air purifiers, bidets, and filtered shower heads to name a few! Not only do these products have simple installation, maintenance, and operation, but they will upgrade the look, feel, and functionality of your unique home.  

Air purification in South Korea is a necessity of utmost importance as the air quality is amongst the most dangerous in the world. With company experience and advanced technology under our belt, we’re the first to bring the most effective and efficient South Korean air purification practices into the homes of thousands of health-conscious Americans. 

With our water purification products, enjoy industry-leading design, advanced filtration and unmatched service that is synonymous with the CUCKOO brand. Leave the stresses to us as you and your family drink from an all-but-unlimited supply of electrolyte-rich, great tasting hot and cold water with ease. 

THE FUTURE OF CUCKOO

Here at CUCKOO, we like to keep our hands on the pulse of the latest industry trends, health or eco concerns, as well as opportunities for us to design convenience-driven products—whether that be a state-of-the-art rice cooker that will prepare your foods quicker and tastier than ever before or a luxurious no-mess pet dryer to effortlessly dry your pooch after their bath, we are committed to take a look at every single slice of life in order to manufacture products that will make your life simpler and more enjoyable. 

As we continue venturing into this new Western frontier and cementing CUCKOO as a worldwide leader in home and kitchen appliances, we’re sure to never forget our company’s past in order to effectively propel ourselves into the future.